XBOX WEB DESIGN

I began work on xbox.com as one of two designers refining layout, creating mobile designs, and working with developers for the announcement of Xbox One. In subsequent months, served as lead designer throughout updates in marketing messaging.

As part of the small team tasked with redesigning xbox.com (aligning it to the new design language and optimizing IA), I partnered with a developer to create five unique modular templates (which included the homepage). These templates fulfilled particular marketing objectives and helped ensure visual consistency across pages.

Throughout this process, I was responsible for creating a living style guide of visual design decisions across xbox.com. Prior to its completion, provided art direction and supplemental guidelines to teammates, external agencies, and partners.

Before

Before

After

After

Worked with designers of other pages to ensure visual consistency.

Worked with designers of other pages to ensure visual consistency.

Living style guide of visual design decisions across xbox.com.

Living style guide of visual design decisions across xbox.com.